First-principles guides for the earliest stage: validating ideas, choosing what to build, legal setup and the decisions that compound for years.
17 articles
A 30-day validation sprint for startup ideas: problem interviews, a smoke test, and pre-sales — with clear kill criteria so you build the right thing.
How to find startup jobs, evaluate early-stage roles and equity, and stand out to founders — a practical guide to joining a startup at the right stage.
A clear-eyed look at founding solo versus with a co-founder: the real trade-offs, when each path works, and how to decide before you commit years to it.
Where to meet potential co-founders, how to pitch without begging, and how to test fit before you commit — a practical playbook for finding a startup partner.
A repeatable way to find startup ideas: where good ones come from, how to spot real problems worth solving, and how to pick a business model that can pay.