Looking for a CMO CoFounder to Revolutionize Badminton Tech (Co-Founder Position)

🏸 We are looking to build a team to launch a start-up:

🚀 CMO Co-Founder for Sports Tech Start-Up | iCORPOD 🚀🏸 Lead the Badminton Revolution with Cutting-Edge Technology

At iCORPOD, we are transforming badminton training with advanced technology. Our Smart-Tracker digitalizes player performance with precise metrics, enabling detailed analysis and fostering a connected community, making us the "Strava for Badminton."

With a validated MVP, sales in the high-performance sector, and a massive growth opportunity, we are looking for a CMO with a strategic mindset and growth marketing expertise to lead our branding, acquisition, and global expansion strategy.

🎯 Your Role as CMO at iCORPOD

You will be the architect of our marketing and growth strategy, positioning iCORPOD as the top sports tech solution for badminton while building a global user community.

📢 Marketing & Growth Strategy

• Define and execute a digital marketing strategy focused on user acquisition and retention.
• Develop performance marketing and branding campaigns, including SEO, PPC, social media, influencers, and paid media.
• Create and manage strategic partnerships with clubs, federations, and elite athletes to accelerate adoption.
• Design content and storytelling strategies that resonate with the community through blogs, videos, and social media.
• Optimize conversion funnels and monetization strategies to maximize campaign impact.
• Lead international expansion, focusing on Asia and Europe, the largest badminton markets.

🌍 Community Development & Engagement

• Build and scale the iCORPOD community, driving interaction between players and coaches.
• Grow the performance-driven social network, where players can share metrics, compete, and improve.
• Design engagement strategies, including interactive content, competitions, and digital events.

🔎 Key Requirements

✔ Proven experience in growth marketing and product scalability.

✔ Strong expertise in acquisition strategies (SEO, PPC, email marketing, influencer marketing, etc.).

✔ Storytelling and branding skills to build a powerful and attractive brand.

✔ Experience in community building and social platform management.

✔ Understanding of business models based on hardware + subscriptions + advertising.

✔ Data-driven mindset, with the ability to analyze and optimize campaigns with key metrics.

✔ Passion for sports and technology.

🎁 What We Offer

✅ Co-Founder Role with Equity, with the opportunity to increase your stake over time.

✅ A validated MVP with sales in the high-performance sector, already used by elite athletes.

✅ The chance to build a disruptive brand in an untapped market.

✅ A scalable business model with multiple revenue streams.

✅ Geographic and schedule flexibility.

✅ Access to a global network of players, coaches, and clubs.

📩 Interested?

Send your CV and motivation letter to [email protected] or contact us via LinkedIn.